Internet Marketing Tips: 2-Day Asia Internet Wealth-Building Bootcamp at Kuala Lumpur

Internet Marketing Tips: 2-Day Asia Internet Wealth-Building Bootcamp at Kuala Lumpur

Internet Guru Watch Podcast

I invite you to listen to the Internet Guru Watch Podcast.

This podcast is intended for business owners who contract someone to do your website. You don't need to know anything about coding or computers to understand how people connect and share information.

Marketing on the internet isn't like it used to be. The goal of aiming for a single keyword phrase with a static set of pages still has it's place where you expect a one-time sale and no ongoing relationship with your customer.

Listen to the Internet Guru Watch Podcast for a non-technical review of current marketing trends as I creep along and lurk behind every corner, reporting on the successful activities of the day's top Internet Marketers. I experiment with their marketing advice and show you what I've been up to, in my quest to learn and grow as the web changes!

Cheers!

Doug

List of Internet Marketing Masters RSS Feeds

Create a personal collection of RSS Feeds from Top Internet Marketing Masters.

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It's Easy to Build a Modular Collection of current updates to the Blogs of Internet Marketers like Jim Edwards, Ken Evoy, Marlon Sanders, Matt Bacak, Michael Campbell, Michael Cheney and Todd Lucier.

Stay On Top - with a birds-eye view of the daily activities of all your favorite business development coaches and internet marketers.

Keep in Contact - learn about how social networking can work for YOUR local business.

Get The Inside Scoop - go directly to the blogs and websites of famous and successful Internet Marketers and see what they are DOING - don't just listen to what they are selling.

START NOW - No registration required. (They get enough email and they don't want yours.)

Doug

Tourism Keys

Looking forward to learning from Todd!

http://www.tourismkeys.ca/2008/02/growth-of-google-maps.html

Business Metrex for a Niche

The Tourism Plans session in Thunder Bay this week was much different than any I’ve attended in the past. This seminar was a delightful suprize for someone who likes stats and data as much as I do.

Here's a brief of what we covered - I plan to expand on each point and include the examples in the course... mostly as a means of retaining the information we were taught - this was the first University Level lecture I've attended in some time. I wish I had my laptop with me for it, I could have taken much better notes...

• We did the math for Cost of Aquisition vs Cost of Retention for a typical tourism operation
• Calculated the mathimatical life-time value of a typical client
• Estimated expected marketing budget to achieve achieve growth goals and profitablity.
• Learned about measuring our market share for our product line.
• Were introduced to the math behind the 80-20 Rule; The Pareto Analysis.
• Told to read the Tourism Attitudes and Motivator Study (TAMS) released by the Ontario Ministry of Tourism
• Identified top activities visitors reported
• Performed Pareto Analysis on regional tourism data taken from TAMS
• Then did the same Pareto Analysis on provincial standard activity reports.
• We divided our Regional visitor acitivity percentages by the Province Standard percentages to find the Ratios between our activities and the standard. This helped us see, numerically, where our niche is.
• We plotted our competitive effectiveness vs a pareto analysis of our top activities to create a Brand Effectiveness Matrix.



• Identified our niche and where our specific Branding currently is.

I’ll write more detailed notes on each paragraph soon.

The Proceedings of Meetings

Are you a new business owner - just starting to write proposals and meet with clients?

Perhaps you have just volunteered for a local service group for the first time...

From my own experience, both situations will begin exposing you to structured meetings with an Agenda, recorded minutes and all of Roberts Rules of Order. Published in 1876, variations of these rules are still the basis for Parliamentary Procedure and Figure Skating Club meetings. Any democratic group works better when everyone understands these basic procedures.

Imagine you've just agreed to serve on the Board of Directors of a local service club. What can you expect?

Refill your coffee - then click on the link below. You'll find a real-life example of an organized meeting with word-by-word interaction between Committee members as they follow the meeting agenda. It's like sitting in on a meeting with a interpreter explaining the procedures as they unfold - a great read.


Writting for Your Life - Agendas and Meetings

Your Agenda and Minutes

Official organizations that involve many people working together toward a common goal always hold regular meetings. The Chamber of Commerce, for example, may have it Board of Directors meet every month and several sub-committees of 3-4 Board Members may also be holding weekly meetings as the group gets together to review progress and make plans for the next step in the goal.

These groups generally follow Roberts Rules of Order through the meeting processes. The Chair of the Committee is usually responsible for creating the Agenda before the meeting, and the secretary or some committee member is charged with taking minutes of the meeting and distributing a copy to the committee members. Minutes from previous meetings are always reviewed before new business is discussed on the Agenda.

This one simple process makes a profound difference in the effectiveness of a volunteer group - AND it has the same effect on any business relationship.